95 Awesome Social Media Facts You Should Not Ignore
95 Awesome Social Media Facts You Should Not Ignore
It’s only been 10 years but it feels like a lifetime.
Twitter has been around for a decade. I joined in 2008 and had no clue about what to do with it or where it was going but loved its simplicity. Somehow it worked.
Then I signed up to every new social media network that appeared. Pinterest looked promising, Instagram was exciting and Google+ was put on the map. But it didn’t deliver.
It was my new sand pit. Playing was compulsory and being serious was optional.
Today Snapchat is a social media upstart that has emerged late in the game. It resonated at first with teenagers and its disappearing photos that the grownups dismissed as a passing fad. But it’s shaking up the status quo. We are now are just starting to grasp its potential.
The reality is that the social media marketplace is continuing to mature. It’s also hard to know what will work and what won’t. As marketers we need to keep throwing mud at the wall and see what sticks. Sometimes we are surprised.
The wild west of free social networks and apps, cheap marketing tools and few rules is evolving into a grownup industry. It has some big implications for business, users and the the web. And the social media facts keep changing.
It is powering how we play, work and market. The reality is that it has just begun.
How does a new industry grow up?
The maturing of any industry has some common historical trends. Here are 3 that come to mind.
Any fast growing industry explodes onto the scene with a myriad of start-ups and then the game gets serious. The fastest growing companies with cash start buying strategic startups that allow them to accelerate and dominate an industry without having to build it themselves.
Facebook bought Instagram for $1 billion, WhatsApp for $19 billion and the virtual reality startup Occulus Rift for $2 billion. Linkedin also bought Slideshare then Microsoft bought LinkedIn for $26.2 billion.
Building it yourself even when you have bucketloads of cash doesn’t always work. Google’s failed $550 million Google+ startup is evidence of that.
Where does this stop?
It won’t. But don’t expect that Microsoft buying Linkedin will make it better. News Ltd bought MySpace and we know how that ended. With a bit of luck Microsoft will leave LinkedIn alone like Facebook has done with Instagram.
Applications that are a singular focus like Periscope with video live streaming are often introduced as a feature on a bigger platform.
It doesn’t mean they will do it well because often there is lack of focus.
But “Facebook live” is looking like it has some real potential to slow the Periscopes and the Meerkats of this world.
“Each major new medium, from telephone to satellite television, has crested on a wave of similar idealistic optimism, before succumbing to the inevitable undertow of industrial consolidation. Every once free and open technology has, in time, become centralized and closed; as corporate power has taken control of the ‘master switch.‘
The open range free for all that is a new communication industry often becomes a walled and controlled garden.
Does our current euphoria and the unfolding events in the social media industry in the 21st century sound familiar?
Where’s social going?
Even as social starts to consolidate there are some trends and exciting product directions that are emerging. Here are three that I find the most interesting.
1. Streaming live video
Streaming live video broke into our conciousness in early 2015 with Meerkat becoming a hot property until Twitter cut off its access to its API and launched its competing Periscope app after buying the company.
Snapchat has caught many marketers flat footed as a marketing channel. Its high engagement metrics are starting to be noticed. Some insights on this: 35% of Facebook users upload photos every day while on Snapchat its 65%.
But the real power of engagement that brings users back everyday to Snapchat is its disappearing videos, images and messages.
Virtual reality is still a promise and has been buried in the gaming niche. It’s now bubbling into the mainstream as the major social networks and media players start experimenting and launching hardware and apps.
But the explosion of the mobile app Pokemon Go has launched virtual reality into mainstream media press.
In just over 1 month since its launch it is creating some serious attention. Daily time spent by users is exceeding even Facebook, Snapchat and Twitter
This may see the start of virtual reality moving from niche to mainstream. Facebook has already seen this future with its purchase of the virtual reality company Occulus Rift over 2 years ago.
So what is the current state of social media? Here are some social media facts to ponder.
Social media facts from 10 different networks
Every now and then it’s worth looking at the current facts, cast our thoughts back to the past and ponder the future. Here are the latest facts that I could find about 10 of the top social media networks that as entrepreneurs. business owners and marketers we need to consider.
Snapchat was launched in September 2011 after Evan Spiegel presented it as class project at Stanford University while studying product design. It’s initial working title was “Picaboo” and was based on the concept of using images that were explicitly short-lived.
There are over 100 million active daily users
Snapchat users watch over 6 billion videos daily (remember they are only 10 seconds in length)
8,796 photos are shared every second
30% of media planners, agencies and brands plan to include Snapchat in their Super Bowl campaigns
Instagram has just hit half a billion users. Facebook paid $1 billion for it in 2012 and was seen as possibly foolish at the time. In hindsight it is now looking very wise and astute. Current estimated value? According to Bank of America it could be as high as $37 billion.
500 million monthly users
20% of all internet users are on Instagram
Average engagement on Instagram posts is 1.1%
91% of all Instagram posts are photos
90% of all Instagram users are younger than 35
41% of Instagram users are aged between 16 and 24
47% of Millenials use Instagram as a messaging app (compared to 50% for Facebook messenger)
One third of teenagers say Instagram is their most important social network
28% of Us users use Instagram
Instagram has doubled each year for the past 2 years
Twitter is struggling but with over 300 million users it is still a social network worth taking seriously. As its timeline is still quite open the platform is often used as a metric to measure online influence.
It currently has 310 million monthly users
In 2015 it had revenue of $2.2 billion
Katy Perry has over 85 million followers on Twitter
The most retweeted tweet is the Oscar selfie by Ellen DeGeneres at 3.4 million times
YouTube is almost seen as a dinosaur on the modern social web (started on February 14, 2005) but the numbers show it’s a big dinosaur and still growing. Google’s acquisition in 2006 for $1.65 billion that seems insignificant with it now being valued around $80 billion.
YouTube has over 1.3 billion users
One third of the world’s Internet population use YouTube
Adele’s song “Hello” only took 5 days to reach 100 million views
In the USA YouTube reaches more 18-49 year olds than the cable networks
On mobile the average viewing time on YouTube is 40 minutes
More than 50% of all YouTube views are on mobile
You can use 76 different languages on YouTube
Growth in watch time is up over 50% year on year for the last 3 years
5 billion videos are watched every day1
It costs $6.3 billion to open up the doors every year and keep YouTube running and maintained
PewDiePie is YouTube’s highest paid YouTube partner at $12.5 million
It is now six years since Flipboard launched and often not taken as seriously as it should be by digital and content marketers. I have been using it for 2 years and it sometimes drives more traffic than Facebook to my site.
How do I use it?
Created my own personal magazine and then “flip” the posts into it after publishing it on the blog.
Flipboard has approximately 90 million users
Flipboard doubled its monthly users from 40 million to 80 million in less than a year
JP Morgan led a $50 million funding round in Flipboard in 2014.
Flipboard’s total funding is $210.5 million
It is valued between $800 million and $1.32 billion
The top three user interests on Flipboard are Tech, news and design
How have your social media habits changed over the years? What are you using today? What social networks and media are you intending to use or test in the next 12 months. What’s not working for you now that worked in the past.
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