Develop one unbranded concept for entire infant category universe, adapted to a specific Hypermarket for the entire infant category (all category suppliers/ all category shopper contact points -e.g. breastfeeding room). Increase Infant Nutrition category acting as THE EXPERT and market leaders, by providing our shopper needs.
To create a “new exciting shopping experience “ for mothers (e.g. Baby Universe). Clear shelves strategy communication and visibility, through in-store theatralization to create Infant Nutrition Category Universe.