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01 05

The Task

Develop one unbranded concept for entire infant category universe, adapted to a specific Hypermarket
for the entire infant category (all category suppliers/ all category shopper contact points -e.g. breastfeeding room).
02 05

The Objectives

Increase Infant Nutrition category acting as THE EXPERT and market leaders, by providing our shopper needs.

04 05

The Client

"It was great, I was simply left stunned by the design."

ANA-MARIA CAMPEANU - BRAND MANAGER
05 05

The Results

Prove beyond any doubt Nestle great quality and excellent products:

120%

Increase in brand awarness

38%

Increase in sales

160%

Increase in customer interaction